9YARDS
Nomenclature
9 yards, formerly known as Karma developers, is a dream project that has walked through a whole journey of re-branding, and converting into a brand with a name that perfectly puts across the niche of the brand along with giving it a elegant and aesthetic feel. From rebranding, to collaterals, to interior branding, 9 yards is a brand that is born again with our team's creativity and conceptualisation.
LOGO CONCEPTUALISATION
The symbolic logo is made such that the initial ‘9’ is formed in the negative space that the overall letter ‘Y’ creates. It is deliberately made to look like a trophy to have the psychological effect of it being a place for winners. The overall composition of the letter ‘Y’ is also made with the same element used in the textual logo and used as the visual identity.
Logo Connection
The textual logo is made with Bold Serif fonts that create the luxurious and classic mood. The letters have been stripped down to the minimum to bring home the minimalistic aspect.
LOGO CONCEPTUALISATION
The textual logo is made with Bold Serif fonts that create the luxurious and classic mood. The letters have been stripped down to the minimum to bring home the minimalistic aspect.
Visual Identity
VISUAL IDENTITY ELEMENT
The symbolic logo is made such that the initial ‘9’ is formed in the negative space that the overall letter ‘Y’ creates. It is deliberately made to look like a trophy to have the psychological effect of it being a place for winners. The overall composition of the letter ‘Y’ is also made with the same element used in the textual logo and used as the visual identity.
LOGO CONCEPTUALISATION
9 yards, formerly known as Karma developers, is a dream project that has walked through a whole journey of re-branding, and converting into a brand with a name that perfectly puts across the niche of the brand along with giving it a elegant and aesthetic feel. From rebranding, to collaterals, to interior branding, 9 yards is a brand that is born again with our team's creativity and conceptualisation.
The colours reinstate the luxurious mood with warm tones that give the familiar and homely feeling. Co relating with tones of wood, leather and metallic rose gold- it fits perfectly with the nature of business.
Typography
The textual logo is made with Bold Serif fonts that create the luxurious and classic mood. The letters have been stripped down to the minimum to bring home the minimalistic aspect.
Collaterals
The whole 9 yards- that is the namesake behind for the Real Estate Developers who provide their clients with just that- The whole 9 yards. The identity was made to look high end and consistent and the nomenclature was done just that it can be carried over to all their projects with the identity.
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"108 Yards" is the niche sub-brand of Client 9 Yards in real estate, focusing on meticulous and comprehensive property solutions. The name "108 Yards" suggests attention to detail and completeness, drawing on cultural and numerical symbolism. This specialized division offers bespoke services tailored to clients' unique real estate needs, positioning itself as an expert in properties spanning 108 yards or beyond.
"108 Yards" carefully selected its nomenclature to convey precision, expertise, and a holistic approach to real estate solutions. The numerical choice of "108" suggests completeness and unity, while "Yards" evokes notions of space and development, emphasizing the brand's focus on properties and land.
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SERVICES
Nomenclature
LOGO CONCEPTUALISATION
9 yards, formerly known as Karma developers, is a dream project that has walked through a whole journey of re-branding, and converting into a brand with a name that perfectly puts across the niche of the brand along with giving it a elegant and aesthetic feel. From rebranding, to collaterals, to interior branding, 9 yards is a brand that is born again with our team's creativity and conceptualisation.
Website
The "108 Yards" website boasts a sleek and intuitive design, reflecting the brand's commitment to excellence. Visitors are greeted with stunning visuals and easy navigation, offering a seamless experience to explore bespoke real estate solutions tailored to their needs.
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Marketing
"108 Yards" employs a sophisticated digital marketing strategy, leveraging targeted campaigns across various online channels to reach its discerning clientele. From strategic social media ads to captivating email newsletters, the brand ensures a consistent and engaging presence, showcasing its expertise in tailored real estate solutions.
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Our table isn’t for everyone, only projects with the desire for disruption Get a Chair.
We collaborate with five clients each year. This allows for intense focus on the transformation and launch of your brand by our very best team, which is the only team we have.
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