9YARDS
Branding
9 yards, formerly known as Karma developers, is a dream project that has walked through a whole journey of re-branding, and converting into a brand with a name that perfectly puts across the niche of the brand along with giving it a elegant and aesthetic feel. From rebranding, to collaterals, to interior branding, 9 yards is a brand that is born again with our team's creativity and conceptualisation.
LOGO CONCEPTUALISATION
The C itself from the logo would act as a strong visual language and form factor for the brand and can be used in multiple ways to place emphasis and can be used flexibly as a pattern or as backgrounds and design elements for more recogzability.
Logo Connection
The textual logo is made with Bold Serif fonts that create the luxurious and classic mood. The letters have been stripped down to the minimum to bring home the minimalistic aspect.
LOGO CONCEPTUALISATION
The textual logo is made with Bold Sans Serif fonts that create the luxurious and classic mood. The letters have been stripped down to the minimum to bring home the minimalistic aspect.
Visual Identity
VISUAL IDENTITY ELEMENT
9 yards, formerly known as Karma developers, is a dream project that has walked through a whole journey of re-branding, and converting into a brand with a name that perfectly puts across the niche of the brand along with giving it a elegant and aesthetic feel. From rebranding, to collaterals, to intThe C itself from the logo would act as a strong visual language and form factor for the brand and can be used in multiple ways to place emphasis and can be used flexibly as a pattern or as backgrounds and design elements for more recogzability.erior branding, 9 yards is a brand that is born again with our team's creativity and conceptualisation.
LOGO CONCEPTUALISATION
At Carecay, we meticulously selected #041E42, #E56A54, and white to convey reliability, energy, and professionalism. Deep navy blue symbolizes trust and stability, vibrant orange reflects passion and dynamism, while white signifies precision and attention to detail. This color palette enhances our brand's visual appeal, effectively communicating our values and making Carecay stand out in the car workshop industry.
Typography
The textual logo is made with Bold Serif fonts that create the luxurious and classic mood. The letters have been stripped down to the minimum to bring home the minimalistic aspect.
Collaterals
Each collateral piece is meticulously crafted to maintain consistency in design, typography, and color palette, ensuring a cohesive brand experience across all touchpoints. Whether it's a brochure, flyer, or packaging, these materials reinforce the brand's message and leave a lasting impression on the audience.
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VISUAL IDENTITY ELEMENT
The symbolic logo is made such that the initial ‘9’ is formed in the negative space that the overall letter ‘Y’ creates. It is deliberately made to look like a trophy to have the psychological effect of it being a place for winners. The overall composition of the letter ‘Y’ is also made with the same element used in the textual logo and used as the visual identity.
Marketing
Keeping the look and feel of the brand one-toned and easily identifiable, all the collaterals were made using the brand colors and elements of the visual identity, giving it a sense of familiarity while also making the brand stand out from the others in the market.
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We collaborate with five clients each year. This allows for intense focus on the transformation and launch of your brand by our very best team, which is the only team we have.
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